01 / Campaign briefs
Find the question worth answering.
Who is the campaign for, what does it need to communicate and what should happen next? Start with those decisions before settling on an execution.
Read moreCampaign briefs · Creative concepts · Content formatsGive the idea
Start a conversation
Give the idea
some direction.
Start a conversation
A starting point for your next campaign
Advertising starts with something worth saying. Bring a question about your brief, a creative direction or the formats you are considering, and give the conversation a useful starting point.
Enquiry areasAn introduction
A good idea needs something to say.
Jazzandthat is the website of JAZZANDTHAT LTD, whose activity is advertising. These pages offer practical starting points for enquiries about campaign briefs, creative concepts and content formats. You can arrive with an early question; the scope of any proposed work needs a separate conversation.
About the company
Worth considering
References with a reason
A reference is more useful when you explain what interests you: the tone, composition or clarity of the message. Share it as a discussion point, with a note about what you would change.
Read the approachEnquiry areasThe brief. The idea.
Explore the detailsThe brief. The idea.
The way it shows up.
02 / Creative concepts
Give a promising idea a clear direction.
Bring a thought, a reference or a problem to explore. Discuss how the idea connects to the audience and the message it needs to carry.
Read more
03 / Content formats
Make the idea fit the format.
Look at where the content will appear and how people will encounter it. The context, available space and required assets all shape the conversation.
Read moreBefore the first conversation
A little clarity goes a long way.
All imagery on this website is illustrative and generated for these pages. It shows creative materials and imagined studio settings, rather than company premises, client campaigns or completed work.
Before the first conversation
In practice
One useful question
You may have several ambitions for a campaign. Choose the question that needs answering first, then explain the wider context. That gives an early discussion a manageable focus.
ApproachGet it down.
Our approachGet it down.
Then work it out.
- 01
Share the starting point
Explain what needs to be communicated, who it is for and which decision the work should help you make. An early idea is enough to start the discussion.
- 02
Explain the question
When sharing context, name the decision you are trying to make. Add the audience, the message and any practical constraints that affect it. Separate confirmed information from ideas still being considered.
- 03
Discuss the scope
Before any work is agreed, clarify what is being proposed, what information is needed and who will make decisions. Deliverables and responsibilities belong in that discussion, alongside the intended use of the work.
Your starting point
What are you working on?
Find the question worth answering.
A brief gives a campaign its starting point: who it is for, what it needs to communicate and what should happen next. Use this enquiry area when those decisions need bringing together. You can begin with a loose outline, then explain the gaps and competing priorities in a later email or conversation.
- The audience and their situation
- The message and its supporting facts
- The action you want someone to take
- Known constraints and unresolved decisions
Give a promising idea a clear direction.
A creative concept connects a message with a way of expressing it. It might begin with a visual relationship, a particular tone or a simple observation. Use this enquiry area to explain the idea you are considering, the purpose behind it and the questions you would like to explore before a direction is agreed.
- The central thought in plain language
- The audience and intended meaning
- References with a reason for each
- Questions about tone, clarity or use
Make the idea fit the format.
The same message can feel very different on a small screen, a printed page or a sequence of frames. Format decisions affect what someone can notice, read and understand. Use this enquiry area to discuss the intended setting, the information involved and the questions that need resolving before specific outputs are agreed for a project.
- The intended setting and viewing context
- The message each piece needs to carry
- Existing material and permission questions
- Proposed formats, versions and approvals
Do I need a finished brief before making contact?
No finished document is needed for an initial enquiry. The form asks for contact details only. When you later share project context, a few sentences about the audience, the communication question and the decisions still open will provide a starting point. If you already have a brief, identify the part you want to discuss so the reason for sharing it is clear.
Can I enquire with an idea that is still rough?
Yes. A rough thought is enough to explain the subject of an enquiry. After leaving contact details, you can describe it by email or in a conversation, including what you want the audience to understand and what you are unsure about. A sketch or reference may help later, but there is no need to prepare a polished presentation before making contact.
How do I get in touch?
Use the enquiry form on the home page, email [email protected].
Contact Jazzandthat
Start with your contact details.
Leave your contact details to start a conversation with JAZZANDTHAT LTD. To share a brief or describe your request, you can also email us directly.
[email protected]Any work, service or arrangement is discussed and agreed separately.
Company details